We never say it enough: ​your app design plays a vital role in the success of your app.  Of course, features, performance, and the concept itself are extremely important for a mobile app to catch its users’ eyes and succeed. However, the first thing that a user notices, after launching an app, is its design. The design of your mobile application makes the first impression. And if the design is not attractive, guess what? The user will go look for another app. Lucky for you, GoodBarber's designers are always developing new themes or updating templates, staying on top of the latest design trends to modernize the look of your apps.  One of our latest projects is GoodBarber Design System. This is a large project and you will hear more about it soon ;) Stay tuned! In the meantime, we're releasing new design elements that will modernize your beautiful apps: a new Elements Style menu and the round effect on thumbnails and cells.   

How to create your event app : it's a straightforward 4-steps process to create an app for your events. Find how to make your event a lasting and memorable concept with an app.

You took the leap, and created and launched a beautiful mobile app. Well done! Now all your work is done and you can sit back, relax, and let the app do its work to gain you, customers, build loyalty, and increase sales. Right? Well..... No. The work has just begun, actually. Your mobile app is only as good as its latest version, which means you need regular updates to keep your app “fresh” and relevant. Let's see the three main reasons to update your app: 

This month, among other developments, we developed a feature that touches on a topic that is crucial to the profitability of content apps: monetization. If you use integrated advertising via external ad networks, you'll be happy to know that you can now use AdMob Mediation. This will allow you to manage all your ad sources in one place. With just a few clicks you can manage and optimize all your ads.  You will find below the summary of the developments and updates made during the month of August 2022:

You asked for it, and we did it!  While we already offered payments by credit card, Paypal, and an offline Payment option, some of our clients are located in countries that use specific payment methods like iDeal for the Netherlands, Giropay in Germany, and others. Now thanks to our latest extension, Stripe Extended, you can now offer iDeal, Giropay, and 5 more new payment methods in your GoodBarber eCommerce app. 

App monetization is often crucial to the success of a mobile app. Whether it's a paid app or an app that can be installed for free, you must have a monetization strategy that satisfies your users while ensuring profitability. There are several monetizing solutions to fit the different needs. For example, news apps are better suited to subscription services while travel apps will benefit from in-app advertising. I Lucky for you, GoodBarber offer both in-app purchase and in-app advertising. For those of you using in-app advertising with external ad networks, we've just added a new feature that will for sure interest you: AdMob Mediation.  

Many professional events have been forced to be cancelled or postponed in recent years due to the global pandemic and its aftermath. Like other industries, the event industry has had to reinvent itself to deal with these issues, with one simple solution: going digital. More and more trade shows, conferences, and other professional events have been revamped! Hybrid events, otherwise known as "phygital", or even 100% digital: companies have not lacked imagination, and there are many possible solutions to make this transition to digital. Creating an app for your professional event remains the most practical solution: affordable, easy, and quick to implement, here are our best tips to set up the ideal professional event and optimize your marketing strategy! 

Two new extensions join our always expanding Extensions Stores: Airtable and Typeform.  Thanks to these 2 extensions you can now add to your GoodBarber app forms, quizzes, survey you created on these platforms and collect data.  

Blog readers want the content to be in a format they can access easily. Sitting in front of a computer, entering a website, and then searching for content has begun feeling outdated to many smartphone users. Particularly in a world where speed becomes ever more important and everybody inclining towards the mobile every day, it gets more important to be able to any content at any moment. Providing the followers of your blog with what they want via a mobile app that is created with a focus on user experience will increase both user loyalty and views of your content. Whether you are an experienced or new blogger, you should know that if you don’t have a mobile app for your blog, you are missing out.  GoodBarber provides the perfect tool for any blogger to easily turn their blog into a mobile app, without having to write a single line of code. Our Extensions store offers many connectors for those who already created content on another platform. And we just added a couple of extensions that bloggers will love: Wix and Medium

This month we introduce a new extension that will allow you to know more about your users and their behavior: Facebook Meta Pixel. It allows you to track certain events performed by users in your native app and in your PWA: number of app downloads, registrations, and logins, information on payment, adding a credit card, adding an item to the cart, or information on reading your content. With Facebook Meta Pixel, you can understand your users' behavior and adapt your marketing strategies.    You will find below the summary of the developments and updates made during the month of July 2022:

The audience for podcasting has grown significantly in recent years. According to a report by Edison Research, 78% of Americans are now familiar with podcasting, while 57% have listened to a podcast Whether you're a business owner or starting a new venture, a podcast is an excellent way to build an audience and position yourself as an authority in your industry. They are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, at the gym, and even at work. One of the best things about podcasting is the intimate connection you build with your audience. In a day, where social media has shrunk attention spans, your listeners will happily spend 30 minutes or so with you at any given time,  giving you the ability to really dive deep into your topics. 

In 2022, Facebook, with its nearly 2.5 billion active users, is as much of a social networking site as it is a sales channel. The platform allows for more than simple brand-customer interactions—it’s one of the best channels for reaching your target audience, especially thanks to the precision of the advertising targeting it offers. Indeed, beyond its huge user base, Facebook has extremely detailed information about its users. This will allow you to target high-potential audiences to promote your products.  While your mobile app remains the best option to sell your products, integrating Facebook as a complementary sales channel will help you reach more potential shoppers.   GoodBarber offers you solutions to integrate your app with Facebook: Facebook Marketplace  and now Meta Pixel & App Events  , allowing you to analyze your user's behavior and optimize your marketing strategy.  The Meta Pixel & App Events extension is available for Content Apps and eCommerce Apps.

This month, we released several new extensions that you've been voting for in the GoodBarber Lab. And we thought about everyone, whether you own classic apps or eCommerce apps.  First of all a very important extension for merchants: Facebook Marketplace. By connecting your GoodBarber app to your Facebook Marketplace with our latest extension, you'll help your business gain visibility as well as increase your sales using the world's largest social network!  For your content, we have also released several extensions that will allow you to distribute external content in your application. Medium and Wix for your articles, Ausha, Spreaker, Anchor, and Simplecast for your podcasts: connect our extensions and broadcast your content directly into your application.  Finally, the last extension that will delight your customers: Tawk.to, which allows you to offer direct chat support to your users. It's a free and easy way to communicate with your customers. You will find below the summary of the developments and updates made during the month of June 2022:

As we know already eCommerce become an increasingly popular shopping choice for many consumers and a true opportunity for retailers.  eCommerce apps have grown quickly and app builders like GoodBarber have helped many small businesses access this technology, usually reserved for large retailers.  While a mobile app has many benefits, such as a higher conversion rate compared to websites,  it can still be difficult to stand out and get your products in front of a large audience.  This is where social media comes in. Platforms like Facebook have a tremendous reach and many consumers shop directly from their favorite social media.  Connecting your GoodBarber app to Facebook marketplace, with our latest extension, will help your business gain visibility and boost your sales. 

Shopify is one of best eCommerce platforms on the market. What if you could get a mobile app from your Shopify Store ? Find here, a step-by-step tutorial to convert your Shopify Website into a mobile app.

Email marketing, or digital marketing in general, is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your offer, you can have customers all over the world while running your business from Europe. All countries have their own data regulations and laws that must be understood and upheld. Failure to do so could result in serious fines. GDPR (General Data Protection Regulation) represents these laws for the European Union. However, individual courts within these countries, such as Germany, have their own legal interpretations.  Having an opt-in option and more specifically Double opt-in is one of the ways to ensure you receive consent from your users to send communications to them. The double opt-in is now available on your GoodBarber apps. It is by no means legal advice and does not pretend to represent itself as such. You should always talk to your own legal counsel before determining your corporate direction.

In one of our previous articles, we spoke about the importance of offering a great customer experience in eCommerce   and how one of the main factors to satisfy your clients is providing great support.  Offering chat support in your app is convenient for your customers, helping them through pain points and as a result helping you create the best customer experience and higher conversions. Now, thanks to our latest extension, Tawk.to, you will be able to add live chat to your GoodBarber app. 

The simplest and most complete solution to promote your business and satisfy your customers.

Discover how to create an Android or an iOS app from a WordPress website. In this article you will find out how to convert a WordPress into a mobile app using a plugin easily.

You will find below the summary of improvements and updates made during the month of May 2022:

Color is a very useful tool to create a brand identity and trigger specific emotions in users. Dig into some tips and best practices about choosing the right colors for your mobile app design.

This month we present a new feature that will delight content creators who want to monetize their apps. A few weeks ago we announced the release of In-App Purchases, which allow you to sell your app's content in the form of subscriptions. Your users could then pay a subscription to access your content or a part of your content. Today, we offer you a new possibility to take into account in your monetization strategy: remove ads from your app in exchange for a subscription. This is an extremely well-known and popular strategy among app creators, so think about it!  You will find below the summary of improvements and updates made during the month of April 2022:

What is a QR Code ? The QR code (Quick Response) is in fact a two-dimensional barcode with 100 times greater storage capacity than a regular barcode.

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app. This has proven to be a successful strategy for some newspapers, for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.