Many companies today have chosen to be present on mobile by creating an app to support their business. An app is an extremely powerful tool because it’s extremely versatile, businesses can communicate in a much more personal way. Also, people access the internet always more from mobile devices and less from pcs. Why? Because it’s more practical, we carry our smartphones around with us all day and now there is a good connection practically anywhere, also apps are easier to use. On a phone you don’t have any desktop clutter, you just have to enter a specific app to get the information you need, in a few seconds you can check the weather, find the best restaurant in town, buy those pants you saw in a shop at a cheaper price. But it’s not all as simple as it sounds, many companies have missed the mark when trying to take advantage of the great opportunity an app represents. You mustn't forget there there are some specific rules to follow when going mobile, this channel is very different from the web so you cannot just transplant your web strategy, you have to plan a specific strategy for the mobile segment. Here are series of common mistakes that to avoid if you want your branded app to be a success and bring your business that extra value!

Today we spoke to David Gomez, Director of Bien Pensado, a Colombian company that provides information and marketing resources for SMEs. Author of El día que David venció a Goliat  (The day David defeated Goliath) and Facebook Toolbox.

As you certainly already know, we have just recently launched the new version of GoodBarber which is even more pleasant and intuitive to use. Our main goal with GoodBarber 3 is to make our product even easier to use, because we know it’s not enough to offer the best tools on the market, we also have to enable you to use them to their best. We’ve used the experience gathered over time from our customer base to develop unique and original solutions that enable you to create Beautiful Apps with ease! One the novelties we introduced is the Wizard; A tool to create the icon and splashscreen directly in your backend. This little genius will make your apps even more magical!

Be it a real or virtual, it's not easy to create a community! It takes time and a lot of dedication... When it comes to apps in particular, a strong sense of community among users is necessary, but also focusing on the right kind of features to make your app social. But before telling you how to achieve this goal, let's focus on the meaning of community, and why it's so important.

Today, we're proud to present the third version of GoodBarber ! Ever since the beginning of the GoodBarber adventure, we've always had one main objective: offering anyone the possibility to create an application with incomparable design and an amazing user experience. With GoodBarber 3, we're staying true to these principles. The experience we've gained with previous versions gives us the advantage of being able to continuously improve our product. Nevertheless, every major update of GoodBarber is an occasion for us to question everything we do. With GoodBarber 3, we've moved the goalposts once again by introducing a radically new approach for building an application.

Today it's our pleasure to chat with Marco Ferrera, Marco Avoletta, Rudy Calabrese  and Luca Zaba Pozzi, the organizers of the FuoriLuogo  Festival.

The other day, on the GoodBarber Support, one of our beloved Ninjas asked me what he needed to do in order to transfer his iOS app to another Apple Developer Account. This is not a complicated thing to do, when you know how to do it. This is why I decided to write this note for you guys!

Today, we're honored to talk to Nicola Guerra, web designer at the agency Extera.

Today we are going to talk with Pablo Ortiz about his Beautiful App, Noticias NM.

Today we're meeting Enrique J.Hernández , the founder and CEO of 101Racing, and creator of a GoodBarber app for tuning lovers and professionals.

It's important to understand what's unique about push notifications in order to be able to truly leverage them. If you think they’re just text, think twice. Misunderstanding the specificities of push notifications can not only make you miss out on their potential, in some cases it may even be damaging.

As we know, crowdsourcing is an increasingly used problem-solving method because it is one of the most reliable, fast and cheapest ways to get a job done. Instead of spending massive amounts of money on R&D, many companies are now using online communities to solve tricky issues, discover fresh ideas, eliminate the need of market studies to find out what their customers want and increase customer loyalty. In this article I’ll explain how this is possible.

Today we talk about Fluxr

Have you ever wondered why social apps like Facebook and Twitter are blue and conversation apps like WhatsApp, WeChat and native sms apps are green?

This year's f8 conference was all about helping developers build, grow and monetize their apps. Facebook's main objective is to become a stable mobile platform for developers to build on top of.   I took the time to watch the keynote . It's a 1 hour video. If you have the time, go ahead, it's worth watching it. If you don't, I'll give here the main points covered.

Today we meet with Montez French the Founder of Tha Fly Nation

"Downloads only enable an app to succeed, they do not indicate actual success," says Brant DeBow , EVP of technology at BiTE Interactive .  As with every emerging phenomenon, the first studies are more simplistic, perhaps for a lack of data. At the beginning of the App trend, the studies made to understand and predict the user’s behaviour were essentially focused on the number of downloads. According to DeBow there’s much more to the success of the app than that.  With breakneck speed growth of the app industry, the available data increased and the studies of the metrics became more accurate. A few months ago we talked about KPIs (Key Performance Indicators) on the “How to do the web analysis of my mobile app?” article.   Today the challenge is to relate some of these Indicators with app engagement. So I want to explore some of the metrics that I think are important for you to consider, to make your beautiful app interesting and engaging. Although there are other metrics I could mention, I prefer talking about the ones that are that are mainly used on all kinds of apps. So let’s start!

Today we meet with Matteo Terzi alias Soltanto, the creator of the homonymous app.

A few days ago, I was talking with Jerome and Arianna about the frequently asked questions we receive from our users, and about the subjects we should handle on this blog to answer these questions. We've realized that you now have quite a bit of experience with our service and you have created apps for wide range of contents. So instead of talking about the technical aspects of the creation of an app, about which you surely already know tons, I decided talk about how to organize your contents in order to deliver the best possible user experience. In this article, I'll give you some insight on what is the best way to plan and design your app. The first and most important thing you should know is who your readers are, so you can find the best way to arrange and structure your app.

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about it you'll do things differently " Warren Buffett

Recently, I fell upon a very interesting article written on Flurry's blog  about the decay of apps. Every app has a lifetime cycle where it reaches the top, and then monthly active users (MAU) start diminishing. Flurry focused on what happens after the peak ... and did you know what they discovered? News apps are decaying slower than other types of apps! Sounds good for you GoodBarbers, right?

5 questions to Davide Nonino, creator of Giochi.

Today I’m going to explain you how to create a Flurry account, to have more analytics data of your app.   First of all go to www.flurry.com  and sing up, entering all the information required and accepting the terms and the conditions.

Today is the International Women’s Day, and we didn’t forget :)   The GoodBarber team used to be full of “geek” boys, but since last year always more girl joined the team for give a nicer touch to our Beautiful Apps.   So today I want to celebrate them, showing to you that create an app is not only a men stuff.   I choose some apps, made by or for women… Enjoy!!