Muriel Santoni, Friday 16 February 2018We've been saying it for months now–the web world is being revolutionized. The arrival of Progressive Web Apps in particular has considerably changed the way we use the web, which undeniably influences the mobile world too. While being present on the web is vital for your business, it's no longer enough. To set yourself apart and achieve user retention, it is essential to give them the best experience possible, both in terms of use and design. Everyone can agree that in 2018, the user will be at the top of the list of priorities for web designers, which means that new habits will have to be adopted, specifically in terms of experience, navigation, and interaction. Without further ado, here are the top 5 trends to follow to best represent yourself on the web–on mobile just as much as desktop.