Convincing someone to buy your product is no easy feat, especially for brand new products that have little to no visibility in the market. If you are currently struggling with this dilemma, fear not—there are many things you can do to increase conversion rate and gain new clients. Today we are offering 6 simple tips for your marketing strategy that will help increase customer conversions and boost your sales according to the most popular theory in the marketing psychology field: Cialdini's Six Principles of Influence. Influence is all about psychology. Through many experimental studies, Robert Cialdini , a highly respected psychologist and psychology/marketing professor, found the 6 principles of influence that have helped many brands to understand the mind and strengthen their strategies according to high-potential sources of influence. Take a look at his findings and consider applying the Cialdini principles of influence to your marketing strategy.