Hello GoodBarbers! Are you in the Christmas spirit yet?  Our team got started really early this year to imagine fun surprises and make sure they are ready come December 1st. So, what is in store this Holiday season? First, head to our Facebook page and discover our Beautiful Christmas by GoodBarber  Advent Calendar  which should keep you entertained until Christmas and which will, with a little bit of luck, bring you lovely presents under the tree! 

Hello GoodBarbers, Today we are live from Guará, Brasil to introduce you to a local Brazilian TV channel's excellent live streaming video app. TV Guará is a project founded by Sérgio Salomão with the purpose of broadcasting the Guará region's local news, as well as national and international news for all of the region's inhabitants. The project is divided into two main platforms: a website and a native app, available for both Android and iOS. Today I would like to focus on the app, and the big question is: 

A huge trend of 2014, videos have become an unavoidable means of communication. Read on to find out why and how to use them efficiently... The video has the ability to greatly increase the popularity of a site, and there are many who can attest to this. The video is a multipurpose communication tool that proves to be pertinent to several stages of client relations: it encourages interactiveness and increases user engagement on sites.  Video content can also, under certain conditions, boost the SEO of your site.  In fact, a video has 53 times more of a chance of coming up on the first page of a Google search than written content does.  However, remember that only written characters are taken into account by Google search algorithms. To improve your SEO through a video, you will have to pay a lot of attention to the title, the description, and the key words you have chosen. If you take this criteria into account, your video should be able to considerably increase your visibility on the internet. To give you an idea of the super powers that video content has in strategic marketing, a study done by Forrester  revealed that "from this point on, an online video may have more of an impact than a 30 second television commercial". So, are you convinced by the considerable advantages that video content is offering us? Now we will have to develop a strategy that defines the type of video and the channels of communication that you should use.  What better way to enlighten you than to show you how we, at GoodBarber, have decided to use the video?

Súmate al Éxito is a web magazine based in Peru for entrepreneurs. In its web site, you can find informations about marketing, entrepreneurship, business, etc. You will find a lot of videos and articles about this subjects .  We let you discover this application with our showcase :)